Nashville can’t outspend teams like Toronto, New York, and Philadelphia or out tradition teams like Montreal, Edmonton, and Chicago. Here is the sales pitch I would give to convince a prospective free agent to sign:
We are a playoff team
I hope you like the playoffs. Nashville has missed the playoffs only once in the past 8 years. Our GM went all in last year to win the Cup. Traded for Gaustad, Kosistyn, and brought Radulov back from Russia. Rinne, Weber, and Gaustad all signed multi-year contracts to stay in Nashville.
We’ve had the same coach and GM since our inception. Most hockey teams fire their coach every three and a half weeks or so. Are you tired of learning a new system ever year ? In Nashville you won’t have to.
Nashville understands celebrity culture
Nashvillians are used to seeing celebrities and not freaking out over them. Want to eat your steak without being bothered ? Yes, you can go to LA, but you can also go to Nashville and deal with less traffic.
You will not be a small part of history or be eclipsed by shadows of past legends. You are creating a new legacy on your own terms with this franchise. You are also helping to grow the game in a new market. Catfish tastes better than octopus.
I see you hail from Alberta. No, we don’t have the WCMA’s. Just a little thing called the CMAs and the Grand Ole Opry. Our city is the epicenter of country music:
Yes, I did exclude hot fried chicken as a selling point. Sometimes you have to let people discover certain things for themselves.