May 2, 2012; Nashville, TN, USA; A Nashville Predators Ice Girl removes a catfish from the ice during the first period of game three in the Western Conference semifinals of the 2012 Stanley Cup Playoffs against the Phoenix Coyotes at Bridgestone Arena. The Predators beat the Coyotes, 2-0. Don McPeak-US PRESSWIRE

Selling the Predators

Nashville can’t outspend teams like Toronto, New York, and Philadelphia or out tradition teams like Montreal, Edmonton, and Chicago.  Here is the sales pitch I would give to convince a prospective free agent to sign:

We are a playoff team
I hope you like the playoffs. Nashville has missed the playoffs only once in the past 8 years. Our GM went all in last year to win the Cup.  Traded for Gaustad, Kosistyn, and brought Radulov back from Russia.  Rinne, Weber, and Gaustad all signed multi-year contracts to stay in Nashville.

Continuity
We’ve had the same coach and GM since our inception.  Most hockey teams fire their coach every three and a half weeks or so.  Are you tired of learning a new system ever year ?  In Nashville you won’t have to.

Nashville understands celebrity culture
Nashvillians are used to seeing celebrities and not freaking out over them.  Want to eat your steak without being bothered ?  Yes, you can go to LA, but you can also go to Nashville and deal with less traffic.

Be Different
You will not be a small part of history or be eclipsed by shadows of past legends.  You are creating a new legacy on your own terms with this franchise.  You are also helping to grow the game in a new market.  Catfish tastes better than octopus.

Country Music
I see you hail from Alberta.  No, we don’t have the WCMA’s.   Just a little thing called the CMAs and the Grand Ole Opry. Our city is the epicenter of country music:

Yes, I did exclude hot fried chicken as a selling point.  Sometimes you have to let people discover certain things for themselves.

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