Tyson Barrie Is Brewing Up Something Different Outside of Nashville Predators
Tyson Barrie is known for his play on the ice, but now is looking to make an impact with ice cold brews.
Tyson Barrie has built himself a very interesting career thus far. He's been in the league since the 2011-2012. His next game will be his 800th, and he just past the 500-point milestone. He's been offensively productive in almost every stop he's made.
Barrie has played for four different teams, and probably has another one in his future, as he's almost sure to be gone at the deadline. His time with the Nashville Predators is likely up.
Looming trade rumors and infrequent play haven't stopped Barrie from making moves off the ice though. Over the weekend he announced the launch of a new line of beer, called "Chilly Ones".
They also have this blurb up on the website, boasting that Chilly Ones is more than just a drink but a lifestyle brand.
Chilly Ones aims to enhance your human experience with a refreshing social beverage that removes some of your inhibitions while still allowing you to maintain control. It's a beer built around making the most out of every situation and doing so respectfully. We believe in the power of humanity and the joy found in every shared smile.
Our hope is that when you see someone drinking the white can with the Chilly Ones blue writing, you can count on them to share a laugh, be kind, and not take themselves too seriously!
The beer itself is billed as a light lager that clocks in at a very manageable 3% alcohol by volume. The company also promises to donate 10% of the companies profits to the POWER TO GIVE charity. The charity helps support children (especially) in Canada giving them vital resources that allow them to be involved in their communities and in sports.
The other co-founder is Jerin Mece. According to his LinkedIn, he's been in the food, beverage, and hospitality industry for over 20 years. He also boasts a background in sales, marketing, branding, ideation, and community building. Based on everything that's come out so far from Chilly Ones it seems like so far Barrie and Mece are make a good pair for what they hope to accomplish.
They've already snagged their first big partnership with Gretzky's Basement, a pop-up bar experience that lets you have a few cold ones in a replica of the Great One's childhood basement. It'll be open during NHL All-Star Weekend in Toronto and should provide the brand with some fun photo opportunities with top tier NHL talent, and maybe even Wayne Gretzky himself.
Another good driver for the success of the brand is that Tyson Barrie seems to be really well liked around the league. A small list of NHL luminaries at Barrie's summer wedding included Sidney Crosby
Connor McDavid, Nathan MacKinnon, Mitch Marner, Zach Hyman, Luke Schenn, Mike Smith, Darnell Nurse, and Kyle Turris. Plus tack on alleged sightings of Justin Bieber and Ryan Reynolds and you've got a guy who has a host of possible celebrity endorsers.
The product headquarters is in Surry, British Columbia Canada, and will probably be widely distributed there. No word on if it'll make it down to Nashville, but it would be perfect for summer sessions on the lake, BBQs, and tailgating a Preds home playoff game. Cheers to you Tyson.